Email marketing has become a phenomenon these days for almost all types of businesses, including B2C or B2B, long history enterprises or young start-ups. However, not every email campaign is successful, and marketers may have an avalanche of questions after each time they send out the emails: Is the email good enough? Why is the conversion high or low? Why do we have low conversion but high engagement? What should we do to make it better? According to my own experiences, below are top 5 things you need to pay attention for a good email marketing.
Inbound marketing is a process, Marketing automation is a tool to support that process. Why a combo of them is a Should? Get the ideas to follow the path of thousands of sucessful businesses are going on.
As 60% of customers prefer to see more videos, and Facebook, Google, Youtube are all strongly supporting video contents, we cannot avoid the trend. But, how to do it correctly? Let’s discuss.
8 billions of videos are watched on YouTube per year. Join the trend, improve your brand awareness and create sales by interesting contents.
Appropriate decision making is the strength of the business. A marketing strategy for a new product needs to foresee potential market demand, estimated market size, a forecast of purchasing power, governmental policies, etc. All are some of the important factors calling for decisions in the business where macroeconomics may be applied for better results...
The markets are changing as fast as the technologies. Be well-prepared and have the best content marketing strategies which can help you leave your competitors behind. The below trends are very obvious and powerful. So, don’t miss them in your marketing plan.
"If you fail to plan, you’re planning to fail” What will you do if you are running a small family company and a new giant is coming? You think of closing your business, or switch to another market, or stay still and watch what happens next? When StarBucks came to Vietnam market in 2013, it... Continue Reading →
Many people misunderstand and misuse between marketing and advertisement. Let think about Marketing simply but clearly! An effective marketing strategy can reshape your business quickly and help thriving it much faster than you may think.
A startup is a long journey with a lot of pains, efforts, struggling to survive and to grow. During this period of time, you and your company are both physically and mentally weak and vulnerable. As a result, you easily change your ideas, change your approach, change your strategy and objectives, etc. In fact, you tend to change everything...