The markets are changing as fast as the technologies. Be well-prepared and have the best content marketing strategies which can help you leave your competitors behind. The below trends are very obvious and powerful. So, don’t miss them in your marketing plan.
1. Marketing automation
If this is the first time you hear about this term, you are not alone. This technology is still in its early stage, but it is potentially a great way to communicate with your leads timely. Once it is integrated with your data, it automatically sends personalized emails, social media links, newsletters… and provides a funnel to track activities as well as measure ROI.
Let check some tools provided by Marketo, GetResponse, InfusionSoft and choose the most appropriate one for your organization.
A cluster of figures is available to explore content productivity.
2. Content marketing
For many years, content marketing has been a proven effective technique to nurture and acquire leads in the B2B industry. Content marketing is perfect for marketers to educate potential customers about products, services, and best practices.
A research made by the Content Marketing Institute in 2017 pointed out that lacking content building strategy is the main reason leading to failures. Therefore, you need to set up goals, KPIs, and a care plan. You also need to have a dedicated team (or at least one staff) for consistent and continuous content building.
Find the whole report of B2B Content Marketing – 2017 Benchmarks, Budgets and Trends for North America market here.
3. Content personalization
Specialized and personalized website content for each target customer is very effective and affordable for small companies. It requires a proper investment and a lot of efforts, but the result is radical. Customers can enjoy personalized experiences and get what they need quickly and exactly. Available initiatives for their needs will bold your name in their mind.
Learn more about personalized content optimization here
4. LinkedIn marketing
LinkedIn has currently released tons of new features that are geared towards making LinkedIn the most efficient and cost-effective platform for reaching the B2B audience. B2B marketers are making more data-driven decisions with LinkedIn than ever before. Keep up-to-date with this trend. It’s the new industry standards for B2B sales.
Conclusion: Technology is changing our societies including businesses and marketing. Now is time to take advantages of the changes and leave your competitors behind.